AI tech tools that make online marketing more accurate
Recent announcements on new AI-powered services have sparked huge amounts of debate in the advertising community, with discussions spanning the accuracy & reliability of new models, the ethical & environmental impact of AI and what these new tools could mean for businesses.
There’s no denying that life for advertisers across the globe is set to become more tricky thanks to the arrival of AI-powered tools. However, as AI promises to open up a whole new way of working, many marketers are questioning how to respond.
Dan Gilbert, founder and chief executive of Brainlabs spoke to Richard Tyler at The Times on how AI can make online marketing more accurate.
Read the full article in The Times: https://www.thetimes.co.uk/article/tech-tools-that-make-online-marketing-more-accurate-xhx22kmnm