November on-line spending up solely 0.1% heading into Black Friday

Online shoppers spent $64.59 billion for the first three weeks in November — a 0.1% increase from the same period last year, according to Adobe Analytics data released today. During that time there were nine days with sales of more than $2 billion. A silver lining. Adobe says the fact that spending hasn’t dropped from …

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Wish to Discover New Franchises? Right here Are 4 Methods to Repair Your On-line Marketing.

Many franchisors are good at consumer marketing. But they typically struggle to reach a different, equally important audience — potential franchisees. Sasin Paraksa | Shutterstock I’ve spent 15 years in franchise development marketing, and I see this problem repeatedly. Digital marketing strategies are often underbudgeted, or spearheaded by internal point people with limited experience. As …

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Affiliate Marketing vs Referral Marketing: What’s the Distinction?

As the transition to a more online-focused earning happened during the difficult times of the pandemic, the rise of people trying to capitalize on that had risen too. Turns out the trend is here to stay due to lifestyle changes and the change in the overall outlook of earning from home. Both affiliate marketing and …

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How manufacturers are utilizing CTV and OTT for the 2022 FIFA World Cup

The 2022 FIFA World Cup is now underway in Qatar, and brands are lined up to reach the 5 billion fans globally who are expected to watch the tournament, which runs through December 18. Many advertisers are integrating connected TV (CTV) and over-the -top TV (OTT) into their omnichannel approach, in order to reach the …

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How to decide on one of the best change for your small business

Change in a business is inevitable. A lack of it indicates stagnation and decline. Only dead things don’t change. However, while a living organization must evolve, not all types of change are ideal.  Two common types of business evolution today are innovation and rebranding. Although they both indicate change, they are remarkably dissimilar. Understanding what …

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Advert spend projected to develop 5.9% in 2023

Media ad spend in 2023 will grow 5.9% overall, year-over-year, according to IAB’s ad budget outlook. IAB highlights several high-growth categories, led by B2B (up 20.8%), travel (20.6%), restaurants/beer/wine/liquor (17.1%) and financial services (11.1%). CTV is expected to be the fastest-growing channel, with projected sales up 14.4%. All other digital channels are expected to see …

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